Marketing Workshop for Small Businesses

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Objectives:

• Building an accurate message according to the nature of the business

• Locating and characterizing the appropriate target audience and adapting the messages

• Google vs Social Networking - how it works in practice

• Marketing tools, such as: market research, differentiation, selection of traditional and online means of advertising

• Increasing awareness for relevant customers

• Building content for the purpose of formulating marketing content, with minimum costs and time

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Target audience: Entrepreneurs, business owners, marketing managers in an existing company / business, anyone interested in strengthening marketing skills and marketing communications.